It's time to stop shaking and start squeezing. With the NEW Dawn EZ-Squeeze bottle, there's no flip and no mess. Plus, Dawn's powerful formula makes for the Easiest, Squeeziest, Tackle your greasiest clean. From the first squeeze to the last, you'll never worry about wasting a drop with Dawn's new EZ-Squeeze bottle. Your toughest everyday messes are no match for Dawn Platinum dishwashing liquid dish soap. With 4X Faster Grease Cleaning Power * (*based on cleaning ingredients per drop vs. Dawn Non-Concentrated). Dawn Platinum is our best dish detergent. Dawn Platinum's improved formula easily removes 99% of grease and food residues by breaking the bonds that hold grease together, on contact. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).