At long last, the straw revolution is upon us. It's no exaggeration to say that billions of plastic straws fill the world's landfills and oceans on an almost yearly basis! The average consumer can use thousands of plastic straws each year. World governments are finally realizing the long-term impact all this waste is having on our environment and on our sea life. Some countries have already banned plastic bags and plastic straws. Even more forward-looking legislation is on the way, thankfully. One simple change in daily habits--like using a reusable straw in place of plastic straws--can have a profound impact on our collective global outlook. Our goal with the STRO Straw was to create an effective, durable, and easy-to-use stainless steel straw that could discretely attach to your keychain, belt, or bag and be there whenever you drink your favorite soft drink or frozen coffee beverage. We've tried it with cola cans, coffee drinks, fast-food cups--you name it. The premium stainless steel tips give you a cool, smooth sip every time. The 7.8" tall STRO straw works fabulously well with virtually every can, bottle, or cup we threw at it. It's tall enough to mimic and replace most of the popular plastic straws you find in restaurants today. Next time the cashier or wait staff asks you if you want a straw, you can politely decline because you'll have the smoothest sipping reusable straw already at your side. Paper straws start to wilt within minutes of use. Silicone or rubber straws are flimsy and aren't the most premium way to sip, to be honest. And no one wants to carry around those rigid full-sized stainless steel straws. We're all used to the single-use plastic straws from years of habit, but it's time to collectively move on from those. Let's talk about cleaning. No one wants to carry around brushes with them everywhere they go so we built in squeegee style brushes where the straws go so you can more effectively rinse each straw part along with the holder itself under running water whenever you get to a sink. It's a game-changer. We have also gone the extra step of including a mini nylon brush that you can keep at home for a more comprehensive deep cleaning of all the parts. The STRO and SPORQ are both made from high-quality, BPA-free materials. The STRO straw is ultra compact (about 3"x1.5"x.6" in holder) and looks discrete enough to blend in on any keychain, bag, or belt buckle. It even slides right into your front pocket with ease. You may even forget it's there until you're ready for a drink, that is! We know there are other reusable straw alternatives out there and we absolutely love that this market is growing because, frankly, it's long overdue. We've found that many other reusable straws are either too bulky to carry around, too flimsy to sip straight, or too aesthetically unappealing. Paper straws are also growing in popularity, which is great, though they turn to mush unless you finish your drink within a few minutes of use. With the STRO straw, we set out to deliver an answer to all these problems.