Dogs naturally will lick to calm themselves. Licking also releases endorphins. The Snack & Distract Licking Mat does just that – it delivers a natural, delicious spreadable snack while distracting and relaxing your pet. This licking action helps ease anxiety and alleviate boredom. Plus it can be used for positive reinforcement while grooming, bathing or crate training. A convenient “catch tray” helps with clean-up too.