Ultra-purified water derived through reverse osmosis serves as the foundation for Simply Pure Oatmeal & Aloe Shampoo. The impurity-free water is combined with a synergistic blend of antioxidant olive oil, essential fatty acid rich macadamia oil and healing jojoba oil to provide a naturally pure pet bathing experience. Fortified with colloidal oatmeal and aloe Vera, Simply Pure Oatmeal & Aloe shampoo provides a broad spectrum of benefits. It moisturizes and soothes dry, itchy and irritated skin; helps to reduce redness and inflammation; and calms the discomfort of insect bites. This hydrating formula is soap-free and infused with a light, fresh white tea scent.