The Pflueger Lady President Spinning Reel series offers a balanced mix of performance, quality and value. It's “The Smart Choice” for anglers who want smooth operation at a price that won't break the bank. This reliable and well-balanced reel allows you to cast and retrieve with relative ease, so you can always keep your line in the water to maximize every moment. Pflueger products are world famous for their innovation, dependability, and attention to detail. Pflueger continues to combine pride in craftsmanship and commitment to new technology to create a line of superior fishing products. Simply put, Pflueger Products Perform. That's why we're the smart choice among anglers who are looking for products that will lead to their next catch.