Jacob's love of music and dancing took him to the local ballet schools and at one of these schools he noticed a young dancer struggling to stay en pointe. Jacob promised he would make her a better pair of pointe shoes to dance in, and so he did. It was 1932 when the first Bloch ballet shoes were made in a candle lit workshop in Paddington, Sydney. At that time, Paddington was a far cry from the fashionable and affluent area that it is today.