The all-new Bridgestone e12 Contact Matte Red Golf Balls deliver straight distance you can see! The true game-changer is a new CONTACT Force dimple, which features a unique structure with a raised area in the center and an outer portion that slows horizontal rotation during flight. The raised area allows for more contact with the clubface at impact than traditional dimples, resulting in faster ball speed and straight distance with every club in the bag while the vibrant matte red color provides increased visibility.