Did you know charcoal is a powerful filter? It purifies and absorbs air particles and contaminants naturally! ATTITUDE's Nature + TechnologyTM Natural Air Purifier – Lavender & Eucalyptus features activated charcoal for a worry-free way to deodorize your home and rid the air of pollutants. Using plant- and mineral-based ingredients only, our natural air purifier is scented with the refreshing aroma of lavender and eucalyptus so you can kick back, relax and breathe easy for up to six weeks (depending on room size)