Flexible and Durable: Will not stretch or deform, not easy to disconnect.The tape measure will automatically retract when you press the button on the case. Easy to Read: The tape measure is 150cm long and 5cm in diameter, the scale marks are large and clear, light and easy to use. Dual Sided Design: The retractable tape measure has centimetres on one side and inches on the reverse. Easy to Carry: The tape measure is small in size, saves space and is easy to carry. Can be put in wallets, pockets, pencil cases and bags. Application: Suitable for tailoring, sewing, handicraft, cloth, fabric, body, waist, body shape measurement.