Hand crafted in Detroit from premium drum dyed leather. Each of our Jeep leather keychains is hand made by craftsman in our Michigan shop. The leather strap measures at 3.75" long once it's pop riveted to a 1" metal split keyring. Perfect size to slip into your pocket. The classic Jeep Text logo is stamped into the leather. Because it's leather, it will provide you years of use and enjoyment and will get more attractive with time. Available in 4 colors, you may want to own the whole collection. Because leather is a natural product, color variations will occur. Each keyring is distinct. We're always adding new, fun and exciting licensed RAM products to our line, including hats, shirts, glass ware, bottle openers, lanyards and much more, so stop by frequently and have a look. We'd also love to hear your ideas for new Jeep items you'd like to see.