Davis Baking Soda & Oatmeal Shampoo naturally absorbs and fights odor while providing a soothing bath for dry or itchy skin. The proven cleansing power of Baking Soda easily penetrates ground-in dirt, unwanted oil and accumulated residue caused by excess build-up of styling products so the coat is cleaner and more manageable. It provides a gentle, exfoliating bath, removing dead skin cells to create softer and smoother skin. This deodorizing formula is blended with Colloidal Oatmeal and Aloe Vera, to help calm redness and reduce inflammation. Davis Baking Soda & Oatmeal Shampoo is a soap-free, hypoallergenic formula making it an ideal choice for sensitive skin while producing a beautifully refreshed coat.