“Cush-it”, a revolutionary new fish-fighting aid with unmatched versatility and design. Seasoned captains, first-mates, and avid fishermen all agree that the “Cush-it” will soon be a mainstay on every vessel that is serious about catching big fish. The “Cush-it” is available in four sizes; Inshore (ideal for bass rods), Big Bass, All Species (universal use), and Big Game (offshore).