Under Armour's mission is to make all athletes better through passion, design and the relentless pursuit of innovation
Where we started? It all started with an idea to build a superior T-shirt
The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
Description
Under Armour's Brand mission is to make all athletes better through passion, science and the relentless pursuit of innovation. Today's athlete demands a sock that not only represents the look and feel of the Brand, but that simultaneously provides useful, technical attributes bridging the gap between style and functionality.
