EVERYDAY JOY crinkle toys for dogs get put to the test by the toughest critics around – our furry bundles of joy Bambi and Benji!

Our daughter, Joy, loves playing with our dogs – especially a game of tug-of-war.

They know to be gentle with her but they certainly don't let her win!

The second one of them gets the toy, they run over with it in their mouth and place it right in her lap for round two.

It's the cutest thing to watch.

We came up with the idea for our line of stimulating dog toys from watching them play.

The dog stimulation toys we had around the house weren't the best.

Some were too short for tug-of-war and others just not strong enough.

We decided to design a dog puzzle toy that was long, durable, and packed with little features that all dogs love.

Bambi and Benji weren't too thrilled with the first few designs we came up with.

But this crinkly plush toy was an instant hit.

It's still their favorite toy and has been a part of countless tug-of-war sessions!

Below are 6 reasons why we think your dog will love it too.

Great way to stimulate dogs mentally, physically & emotionally
Cleans their teeth, slows down eating & minimizes bad behavior
Measures 4 x 5 x 7 inches, so it's perfect for dogs small & large
29 inches when unrolled, excellent for those tug-of-war games
Crinkly texture, squeakers & snack pockets keep dogs engaged
Soft, plush, durable material & easy to clean (machine washable)

We're confident this treating dispensing toy will be your dog's new best bud.

Now you won't have to worry about them getting bored so much and finding all of those not-so-good ways to pass the time.

You can fill it up with tasty snacks and let them get to work or use the toy to bond with them.

When you pick up this toy and give it to your dog, get ready to see their tail wag a mile a minute!