Ever black - denim that doesn't fade. Our ever black fabric has been developed to keep its pitch-black tone after wear and washing. The result is a fabric that remains pitch black after over 40 domestic wash cycles. Normally, when fabrics are dyed the pigment will not completely fixate. Thus, excess dye remains unfixed on the surface which eventually tears off as you wear and wash your garment. In the case of our ever black fabric, the Method and type of dyestuff have been improved to provide a stronger fixation, resulting in greater color fastness that makes the fabric withstand more wear and washes.