Bern's Purpose & Mission Our mission? Keep doing what we've done for decades: innovate to create comfortable, safe, and stylish lids, so you can stay out there on the slopes, the street, and everywhere in between. With 30 years of trade secrets won through total dedication, bold experimentation, and real unparalleled love for what we do, we know a helmet is more than a safety product, it is an expression of personal style. It's a signal of your willingness to protect your mind and body, respect your sport and its community, and connect with nature. Whether you're an old pro or a first-timer, a skier or a boarder or a weekday commuter, Bern's proud to be along for the ride. Bern's Values Style. Comfort. Protection.