ActiveQ is different... It is the ONLY 200mg Kaneka Ubiquinol Coq10 that is 100% Ubiquinol Coenzyme Q10! ActiveQ uses Ubiquinol the “active” antioxidant form of Coenzyme Q10 and is now available in a new 200mg per softgel dosage. Most commercially available CoQ10 uses Ubiquinone -- the fully oxidized form of Coenzyme Q10. However, research, (in animals and humans), has shown Ubiquinol to be absorbed better than Ubiquinone in fact, more than 90% of the circulating CoQ10 in our body is present as Ubiquinol. Why weren't Ubiquinol soft gels as available as the Ubiquinone form of CoQ10 in a soft gel? The problem was stability and it was only recently solved by Kaneka Corp of Japan. That breakthrough solution, Kaneka Ubiquinol, is now utilized in the new Bio QSorb ActiveQ from Tishcon Corp in the new, stronger 200mg per softgel dosage size.