A combination of nature's best organic ingredients. Every ingredient has a benefit to your mouth. Extra virgin coconut oil, cleans your teeth, gums and tongue Oregano oil a powerful natural healer. Tea tree oil has been used for years in the medical and dental professions as being highly effective. Clove oil, Cinnamon oil, Peppermint oil and spearmint oil, often said to help against gum problems and bad breath. Combined with its other benefits and wonderful taste. Baking soda, contrary to a widely held belief, baking soda is actually the least abrasive agent (apart from plain water) one could use for tooth brushing. Due to its alkalinity (high pH8) will neutralize the acids in the mouth (a major cause of tooth decay), helping sweeten your breath and keep your gums healthy. Sweetened with xylitol who has become popular in dental preparations recently due cavity fighting properties. It's effectiveness can be compared to that of fluoride but without the potentially negative effects of swallowing fluoride