The Soho Collection represents Safavieh's recognition of the growing trend toward clean, transitional design in soft textural rugs that work well in both traditional and contemporary décor. The incredible clarity of color you'll find in the striking designs and backgrounds is achieved by using the finest, premium New Zealand wool and a new fashion-forward color palette. The silky softness and vibrant tones in the designs comes from the accents of viscose that run through the patterns of select designs.