The Swaddle is an easy wrap swaddle that creates a snug, cozy, womb-like feeling for your baby. The unique, hip healthy design helps prevent the startle reflex that can wake baby. The Swaddle was created for babies in the first stage in the Swaddle Stages of Sleep - perfect for your newborn who is not yet rolling over and likes to be swaddled with their arms in. At Zeeboo Swaddle, we know that being well-slept leads to a happier life for babies and parents.