The MADness began 30 years ago when Mad Style was founded to address the needs of woman looking for a brand to help them address their needs for style and fashion at an affordable price. The company was very successful in developing tens of thousands of products in the fast moving category of woman's apparel and accessories. As a leader in the world of woman's fashion and accessories it was natural to add a small men's collection. Nobody knew at the time that what started as a small offshoot of Mad Style would become the primary brand 10 years later.