It is all about Refraction and Reflection! The patented head design allows for maximum refraction and reflection through the multi surfaced resin. The custom head not only is unmatched for light reflection, but it also creates the perfect amount of turbulence and the shape creates action that drive both Marlin and Dorado Crazy. Not to say this bad boy it not a sexy tuna, sailfish or even wahoo attraction either, but when trolled by a dorado, they can't seem to say no.