America's favorite rod just got better! Still 50% stronger*, now 30% lighter**, the Ugly Stik Carbon Inshore rod series features 100% graphite for a lightweight rod, crisp actions, and increased sensitivity while maintaining the strength and durability Ugly Stik is known for. Ugly Stik Carbon Inshore rods offer improved components for added durability and increased sensitivity with eye-catching cosmetics. These rods feature Ugly Tech construction, Ugly Tuff stainless steel guides, and the Ugly Stik solid graphite tip design. *On average, based on controlled lab testing, when comparing Ugly Stik Carbon model USCBSP701MH to Abu Garcia Vendetta model VDTS70-6. Actual strength may vary**On average, based on controlled lab testing, compared to like Ugly Stik® GX2 rod models. Actual weight may vary. Fishing has gotten too pretty. Unscratched sparkle barges with nuclear-powered engines. Rods that act like skittish thoroughbreds instead of unshod workhorses. Fish pictures taken for ‘likes' instead of refrigerator doors. It's time to fish the way it's meant to be done, with tough, durable tackle built to provide ten whopper fish pics for every one of some dandy holding a fancy rod and a fingerling. It's time to fish ugly.