In 2017, I decided to make a few cool hats for myself, family, and friends. There were already a few hat companies, sure. There were also plenty of brands that sold ranch gear. Yet none of those brands or companies really offered, myself or friends, gear that really matched our lifestyles. And we're not complicated people. Just some small town guys that lead simple hard working lives. We know what long hot summer days bailing hay are like. We know how to have a good time on the weekend. We know how to skin a deer and clean a fish. We know how to round up the cows in freezing weather when there's a hole in the fence. So we hope when you wear Whiskey Bent gear you live the brand. Don't take life too serious and work hard. That's what we do and that's who we are.