Did you know there are millions of harmful plaque bacteria that can lurk around the gumline causing gingivitis? Crest Gum Detoxify Deep Clean toothpaste uses an activated foam formula that neutralizes harmful plaque bacteria even around the gum line for 24 hours*, giving you clinically proven fortified gums to protect your teeth** . It is also formulated to cool gums during and after brushing for a refreshing clean. Because if you're not taking care of your gums, you're not really taking care of your mouth. And by unleashing the power of stannous fluoride, you'll be fighting gingivitis and cavities, too. From Crest, the #1 gum toothpaste brand in America.† *With twice-daily brushing. **Helps reverse gingivitis. †P&G calulation based on U.S. reported sales data for yr ending w/o 7/23/22.