#1 Natural Toothpaste Brand, (Nielsen Jan. 2021) Bring back the natural beauty of your smile with Tom's of Maine Simply White Fluoride Toothpaste. This whitening toothpaste uses naturally derived silicas for clinically proven whitening, removing surface stains without bleaching chemicals. Plus, fluoride helps strengthen enamel and fight cavities. Simply White is the only natural whitening toothpaste to earn the ADA seal. Order Tom's of Maine toothpaste, and try their other natural dental care products. Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 10% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine.