Discover the secret to eating without fear! ARM & HAMMER Sensitive toothpaste, from the maker of Orajel, provides maximum pain relief in a low abrasion formula that is gentler on enamel. All at a fraction of the cost of a leading sensitive toothpaste brand! Key Benefits: -Relief from Painful Tooth & Nerve Sensitivity -Low Abrasion Formula -Enamel Strengthening -Acid Neutralization -Deep Cleaning -Gentle Whitening -Tartar Control -Breath Freshening -Fluoride Cavity Protection