Roar Relief earplugs were designed initially for rabid Detroit Lions fans because Ford Field is the loudest stadium in the country, reaching noise levels of 136.6 Decibels, which is the equivalent of a 747 at takeoff! We go crazy for the Lions because they're finally good! And Roar Relief products relieve the roar so you can enjoy the game more! But Roar Relief earplugs are also great for concerts, hockey games, basketball games, truck pulls, Motocross, family arguments, anywhere you want to bring the noise down a bit. The great thing about Roar Relief earplugs is that they cancel out harmful noise while allowing you to hear stadium announcements, even conversation with those around you. Don't ask us how. It's science or something. Super Bowl (Lions win it this year)? Roar Relief. Metallica concert? Roar Relief. Drunk uncle at Thanksgiving has a political opinion? You get the picture. Roar Relief earplugs come in two styles. In a cute plastic box you can attach to your keychain, and a corded model you can wear around your neck. Either way, they won't get lost. Unless you're drunk and prone to losing things, anyway. And both models relieve the roar with a 32 NRR (That's Noise Reduction Rating for people who are bad at acronyms) That's one of the highest NRR's available that will still allow you to converse normally, and not like some crazy Packers fan who doesn't understand anything. Both models are $4.99 They're not the cheapest ear protection, because they're really good at what they do. And just look at how cool they are! The point is, let's not quibble over price. You've got the five bucks. Use it to protect your hearing. Roar Relief products are not affiliated with the Detroit Lions organization or Ford Field.