Improve the ambience and aura of your space with Pura refills.

Effortlessly transform your home into a sanctuary of freshness with a fragrance that's unique and revitalizing. The scent is meticulously crafted with well-balanced aroma notes, creating an invigorating welcome as soon as you step through the door. This dynamic combination of aroma notes provides long-lasting aroma, making it an essential household addition.

With user-friendly app integration, you can easily control the intensity and scheduling of your home diffuser fragrance, ensuring your space always smells just the way you like it. Whether it's dialing down for a subtle background note or ramping up for a full sensory experience, the power is at your fingertips.

Our cruelty-free fragrances are thoughtfully designed to never include harsh chemicals. With our fragrances, we avoid ingredients known to cause potential harm to health or the environment. Every scent is safe and ethically sourced.

At Pura, by collaborating with top perfumers and luxury fragrance brands from around the world, we are not only disrupting the industry, but we are creating something entirely new and unique.

Pura is reimagining the future of fragrance. We're unlocking the possibility of scent with smart technology. Because scent has amazing power—to improve the energy of a space, to express individuality, to enhance moods and feelings—and we want to tap into that positivity.