Introducing the Sony a7 IV, aptly named "Beyond Basic," a cutting-edge hybrid mirrorless camera that excels in both still photography and video performance. Elevating your creative possibilities, this camera features a newly developed 33MP Exmor R BSI CMOS sensor with a back-illuminated design, ensuring high clarity, low noise, and vibrant color rendering even in challenging low-light conditions.

At the heart of the a7 IV is the powerful BIONZ XR processor, enabling lightning-fast image processing and unlocking a range of features. With a remarkable 10 fps shooting capability, 4K 60p video recording, and advanced AF tracking, this camera sets a new standard in versatility. Its video capabilities include 10-bit recording, supporting S-Cinetone, S-Log3, and HLG for unparalleled color and gamma controls.

The Fast Hybrid AF system, covering 94% of the image area with 759 phase-detection points, ensures precise focus and real-time tracking, making it equally proficient in both photo and video modes. Unique features such as Focus Map and Focus Breathing compensation further enhance the autofocus experience.

Designed for convenience and usability, the camera boasts an improved OLED Tru-Finder EVF, a vari-angle LCD touchscreen, and enhanced connectivity options, including USB 3.2 Gen 2 Type-C, HDMI, and audio ports. The 5-axis SteadyShot INSIDE image stabilization system, combined with advanced flash control and wireless connectivity, adds to the a7 IV's allure.

Included in this bundle are essential accessories that complement the a7 IV's capabilities. The Sony TOUGH 160GB CFexpress Type A Memory Card ensures high-speed performance and durability for demanding photography and 4K video. The Slinger Alpine 200, an adventure-ready backpack masterpiece, is designed specifically for Full Frame camera adventures, including the Sony Alpha a7 IV.

Power up sustainably with the Green Extreme NP-FZ100 Battery Pack, featuring a USB-C port and eco-friendly principles. Elevate your photography with the ProOPTIC 55mm Filter Kit, ensuring stunning 4K results and optimal lens protection. The ProOPTIC Optics Care and Cleaning Kit keeps Full Frame camera optics pristine, offering a comprehensive solution for lens care.

Notably, the a7 IV supports live streaming directly from the camera, making it an all-encompassing tool for content creators. Elevate your photography and videography experience with the Sony a7 IV, a true masterpiece in the world of mirrorless cameras.