"From the advanced 3D digital camera to the stunning 3D digital viewer and breakthrough 3D printing technology, this total 3D imaging system will change the way you take and enjoy photos. Viewed with just the naked eye, 3D images come alive with breathtaking reality and natural beauty. Images that once were only a dream are now a reality. Acclaimed for superb resolution and definition, Fujinon lenses are the choice of professional cameramen and a key component of many professional imaging devices. For the FinePix REAL 3D W1, Fujifilm s developed a groundbreaking image capture system comprising two Fujinon lenses and two CCDs, and the system is integrated in the compact body with high-precision engineering. An aluminum die-cast frame provides the solid platform for the precision alignment of the left and right lenses so you can take 3D images with an unprecedented quality of reality. Original Technology Displays 3D Images that Jump Out of the Screen - Our ability to perceive depth comes from viewing an object along two different lines of sight. This phenomenon is called parallax. The monitor on the 3D digital camera uses an originally developed “Light Direction Control System”, and the 3D digital viewer adopts a “Parallax Barrier System” to precisely direct light to the right and left eyes in a way that simulates parallax. Both enable easy and natural viewing of 3D images with just the naked eye."
From the advanced 3D digital camera to the stunning 3D digital viewer and breakthrough 3D printing technology, this total 3D imaging system will change the way you take and enjoy photos. Viewed with just the naked eye, 3D images come alive with breathtaking reality and natural beauty. Images that once were only a dream are now a reality.

3D Technology Debut

High-precision Lens Alignment Technology for High-quality 3D Image Capture
Acclaimed for superb resolution and definition, Fujinon lenses are the choice of professional cameramen and a key component of many professional imaging devices. For the FinePix REAL 3D W1, Fujifilm has developed a groundbreaking image capture system comprising two Fujinon lenses and two CCDs, and the system is integrated in the compact body with high-precision engineering. An aluminum die-cast frame provides the solid platform for the precision alignment of the left and right lenses so you can take 3D images with an unprecedented quality of reality.

Instant and Simultaneous Processing of Image Data Captured by the Twin Lens-CCD System
Image data captured by the twin lens-CCD system is processed by the RP (Real Photo) Processor 3D - a newly developed processor that evaluates all photographic factors from focus and brightness to color tonality, and then merges the left and right images in a single 3D image. It is also the power behind 3D Auto - the function that makes point-and-shoot 3D photography a reality! This processor also controls the two capture systems independently to shoot two different images of the same subject simultaneously - each with different photographic settings.

Original Technology Displays 3D Images that Jump Out of the Screen
Our ability to perceive depth comes from viewing an object along two different lines of sight. This phenomenon is called parallax. The monitor on the 3D digital camera uses an originally developed "Light Direction Control System", and the 3D digital viewer adopts a "Parallax Barrier System" to precisely direct light to the right and left eyes in a way that simulates parallax. Both enable easy and natural viewing of 3D images with just the naked eye.

1. Light Direction Control System / Parallax Barrier System
2. 3D LCD monitor
3. Image received by the left eye
4. Image received by the right eye
5. 3D image

Enjoy 3D Playback on the Rear Camera Monitor and Viewer
With the FinePix REAL 3D system, you can review images in 3D on the camera's LCD monitor and also on the large LCD monitor of the 3D digital viewer. Frame your shot in 3D and play it back in 3D on the spot with the camera's monitor. On the large-screen 3D digital viewer, you can enjoy and share the full impact and presence of your 3D photos.

2.8-inch 3D LCD
The newly developed 3D LCD monitor serves as both a canvas for composing shots and a screen for playing back your images in 3D.

Advanced Printing Technology for Production of Quality 3D Prints
Fujifilm has succeeded in the precision lamination of high-resolution, low-halation prints with lenticular sheets that create the 3D effect. Advanced technology encodes and aligns the captured 3D image according to the pitch of micro lenses arranged in parallel rows on the lenticular sheet. Seen through the sheet, image data is perceived with a parallax effect. The result is a natural and beautiful 3D print that preserves and breathes life into the moment forever.

3D File Format
For 3D image recording, the FinePix REAL 3D system adopts the MP format for stills and 3D-AVI format for movies. MP format is the "multi-picture format" standardized by CIPA. FinePix REAL 3D W1 can also simultaneously record still images in both MP format (3D) and JPEG (2D). 3D-AVI adopts the widely used AVI multimedia container format. Adoption of these formats enables 2D playback of recorded images on the user's current personal computer. With the bundled FinePix Viewer image viewing software, users can also convert MP format and 3D-AVI to conventional 2D formats.

FinePix Prints from SeeHere.com
Fujifilm has integrated high precision prints with lenticular sheets, resulting in the ability to produce high resolution 3D images. The process involves the 3D image data being integrated using highly advanced technology and projected through a lenticular sheet lens to produce an image with binocular disparity. This then creates a very special 3D print with incredible detail and beauty, keeping precious moments alive forever.

Prints will only be available through a special ordering page on SeeHere.com, Fujifilm's photo sharing, storing and gifting web site.

2D Shooting

FinePix REAL 3D system opens new frontiers in 2D shooting. Two 3x optical zoom Fujinon lenses and two CCDs let you capture versatile styles of simultaneous shooting possible.

Twin FUJINON Lens & RP (Real Photo) Processor 3D
Two built-in Fujinon 3x optical zoom lenses and two CCDs, each with 10 megapixel resolution, comprise the hardware platform for the image capture system. In addition, the advanced image processing of the newly developed RP (Real Photo) Processor 3D enhances the resolution of 2D images, reproducing the subject in every detail.

Wide angle / 3x optical zoom Advanced 2D Mode
The Advanced 2D Modes let users use the two image capture systems independently. Just like shooting with 2 digital cameras, the user can choose different zoom, sensitivity and color settings for each image capture system and take 2 photos of the same scene at the same instant.

Tele/Wide Simultaneous Shooting
Zoom in on your subject and also take a wide-angle shot of the same scene at the same time. The twin-lens system lets you freely set the zoom magnification for one lens while the other is set to wide angle, letting you capture the exact same instant with totally different angles of view.
*With Tele/Wide Simultaneous Shooting, the left lens can zoom while the right lens is fixed in a wide angle setting.

2-Color Simultaneous Shooting
Change the settings and with one press of the shutter, you can take two photos of the same scene with a different color tonality. Set one lens system to Standard and the other to the vivid colors of Chrome. You can also capture the scene in both Standard and vintage Black & White or shoot simultaneously with Chrome and Black & White. Fujifilm doubles your enjoyment of every moment.

Low sensitivity vs. High sensitivity 2-Sensitivity Simultaneous Shooting
Take two photos of the same instant - one at high sensitivity and one at low sensitivity. For example, you can take panned shots of a moving subject at the exact same instant with different degrees of background motion blur. In dark scenes, you can prioritize blur reduction for one shot, and image quality for the other. For times when you are not sure which sensitivity setting is best, you can shoot the moment at two settings and later pick the image to keep during playback.

A History of 3D Photography

3D Photography has a history of more than 100 years, and stereoscopy even longer. In 1838, a 3D viewer (called a stereoscope) proved that properly drawn left and right eye views of an object would look 3D when viewed in the 3D viewer. Shortly after the birth of photography, the same principles and viewer were used for making and viewing 3D photographs. In 1947, the Stereo Realist camera introduced 35mm color 3D photography to the amateur photo market, and by 1955, over 40 models of 3D cameras were available. However, special 3D slide mounting, and the necessity of a 3D viewer, or a special 3D projector requiring a silver screen and 3D glasses, never caught on to a mass market. By 1960, 3D photography was relegated to a relatively small, but dedicated, group of enthusiasts who have continued to develop homemade 3D twin-camera rigs, including twin digital 3D cameras. Now in 2009, Fujifilm takes 3D photography to a new level with the introduction of the FinePix REAL 3D W1 digital camera, and its companion, the FinePix REAL 3D V1 viewer. The dream of point-and-shoot 3D photography, and instant 3D playback, is realized.