Thriving in an unforgiving landscape, the Polar Bear has evolved to survive the challenges of ​the​ freezing temperatures, frigid waters​,​ and ​ice-covered ​terrain of the arctic. As one of earth's most resilient predators, the great white bear is the inspiration behind our ​brand​ name ​due to its strength and fearlessness—made​ to survive in the harshest ​of​ conditions.