Success in Licensed Character Merchandise is more than just great names. You need innovative, well-designed and aggressively-priced merchandise that catches your customers' eyes and represents fantastic values. This is where U.P.D., Inc. excels. U.P.D.'s product offerings include the best values in stationery, toys, backpacks, keychains, children's dinnerware & drinkware, photo albums, stickers & novelty items for children. Every day, our talented team of designers and buyers are developing new items and new programs to guarantee your success in Licensed Character Merchandise. With U.P.D., there is always something new. Since 2006, UPD has been a steadfast advocate for positive change in the lives of children around the world. Through our unwavering dedication and support, we have sponsored 50 deserving kids, igniting hope and transforming their futures for the better.