THE PREMIUM WAY TO STAY COOL At Cold Factor, we set out on a mission to create a premium cooling towel experience by working with industry leading experts to improve the existing technology. Other leading brands like to add a pattern to the towel because it hides imperfections in the product and allows them to use less of the critical cooling material. The pattern also compresses the amount of cooling material that is available to absorb water and in turn, reduces the cooling duration and power of the towel. We believe in offering the highest quality PVA materials to provide our customers with the very best experience. Using evaporative cooling technology, our cool towels give you instant relief from the heat and keep you cool for up to 5 hours. This is 25% longer than other PVA cooling towels and 150% longer than microfiber cooling towels. Perfect to keep you comfortable, cool and safe in any activity and climate. How Does It Work? Our cooling neck towel is made from premium PVA material. When it's wet, it absorbs and retains a significant amount of water, and when it's exposed to air, it releases the water through gradual evaporation. The combination of water and airflow, cool the towel down between 25-35% below your skin's surface temperature. You can activate the towel in seconds with these simple steps: 1. Remove towel from the packaging, please note it may be damp as the towels ship wet 2. Run towel under any temperature water until fully saturated 3. Wring out excess water 4. Expose the towel to air by gently shaking or waving it 5. Place the towel around the neck, shoulders, or wherever cooling needs exist Whether you're powering through a HITT class, a baseball game, a yoga session or heading to the beach with friends, bring your new cold towels to keep yourself cool and comfortable. Go ahead, accept any challenge that increases your temperature. We've got you covered with the coolest towel in the market. Take your Cold Factor cooling towel wherever you need it.