Ultra-purified water derived through reverse osmosis serves as the foundation for Simply Pure Conditioning Shampoo. The impurity-free water is combined with a synergistic blend of antioxidant olive oil, essential fatty acid rich macadamia oil and healing jojoba oil to provide a naturally pure pet bathing experience. Simply Pure Conditioning Shampoo is a luxurious, revitalizing cleanser that softens and adds body resulting in a healthier, more radiant coat. Rich in Vitamin E, conditioners and natural botanicals, it penetrates deep into the coat to moisturize, nourish and revive dry hair and skin. Simply Pure Conditioning Shampoo is ideal for long-coated breeds as it loosens tangles and helps to maintain a mat-free coat. This hydrating formula is soap-free and infused with a light, fresh white tea scent.