Pure Shampoo by Dr. Goodpet is an all natural, hypo-allergenic shampoo made with Organic Protein (coconut oil), Vitamin E, Aloe Vera and Jojoba Oil. This cleansing and enriching formula leaves your pet's haircoat lustrous without irritating skin. Contains no synthetic detergents or excess alkali, ingredients commonly present in shampoos which can cause irritation, dry skin and scratching. Directions for use: wet coat with warm water and apply liberally to create a rich lather. Rinse. Use as often as desired.