Now with a new matte finish! Why is EasyWeed our most popular heat transfer vinyl? Simple, the advantage of EasyWeed! EasyWeed is applied at a lower temperature than competing material, the backing can be peeled hot or cold and will not lift during weeding. It is also extremely durable wash after wash and uses a lower pressure setting for application. EasyWeed is thinner than others on the market and offers a one-second tack application that is ideal for multiple coats. EasyWeed has a pressure sensitive backing that allows it to deliver detailed designs on a wide variety of fabrics. EasyWeed can be cut with laser systems. EasyWeed is also CPSIA certified, so it's safe on children's clothing