HANDMADE IN USA: IUILE is a family-owned business in California, handmaking products with care and love.
MESMERIZING METALLIC MAGIC: Our watercolors present a captivating selection of iridescent colors, including metallic shades that transform magically from one hue to another, bringing a touch of enchantment to your artwork.
PROFESSIONAL-GRADE PIGMENTS: We exclusively use high-quality cosmetics-grade pigment powders, ensuring that our paints deliver exceptional brilliance and sparkle.
WIDE RANGE OF COLORS: With over 400 unique colors available, we provide an extensive selection of mesmerizing and beautiful hues to choose from.
100% NON-TOXIC AND CERTIFIED SAFE FOR ALL ARTISTS: IUILE watercolors are AP Certified non-toxic and conforms to ASTM D-4236 safety standards (by ACMI in 2022 and current). Also vegan, and hypoallergenic—safe for all ages.