Unmatched Potency* - 2210 mg Omega-3s Per 2 Softgels Efficacious Dose Of EPA, DHA, DPA, & ETA Per Serving* Science-Based Ratio Of EPA:DHA* Natural Re-Esterified Triglyceride-Form* Superior Bioavailability To Ethyl Ester Form Omega-3s* More Stable And Resistant To Oxidation Than Ethyl Ester Form Omega-3s* Thoroughly Rancidity & Oxidation Inspected* TOTOX (Rancidity/Oxidation Rating) Toxin Standards Surpassing Any Other Industrial Standard* Third-Party Tested & GMO-Free* Third-Party Tested For Purity, Potency, Heavy Metals, And Toxins With Rigorous Threshold Cutoffs* Confirmed To Meet Label Claims For Every Active Ingredient* Sourced From 100% Wild-Caught Anchovies, Sardines, & Mackerel* Sustainably Harvested Fish Oil* Infused Astaxanthin & Mixed Tocopherols To Bolster Omega-3 Integrity* Blood Red Softgels - The Naturally Occurring Antioxidant Astaxanthin Gives Krill Oil Its Red Color And Is Believed To Protect The Oil From Oxidation, Provide Additional Health Support, And Even Augment Aerobic Exercise Efficiency* Krill Oil-Esque Omega-3 Oxidation Attenuation, With The Potency Of A Highly Concentrated And Bioavailable Fish Oil* Vitamin E Complex Complements Astaxanthin In Supporting Maximum Omega-3 Integrity* Fresh Lemon Scent & Taste* No Fishy Burps* Introducing Omega-3 Elixir - For those seeking the most robust Omega-3 support in every serving. There are very few supplements that are widely accepted as non-negotiable staples for most people. A premium quality fish oil formula is one of those. With that said, finding a potent, quality product that hasn't gone rancid is far more difficult than with essentially any other dietary supplement. The unfortunate reality of the Omega-3 market is that the quality varies so widely that taking a fish oil supplement often feels like a gamble. You're not only hoping it's not underdosed, but also that it's not rancid and doing more harm than good. A 2023 multi-year rancidity analysis of Omega-3 supplements found that nearly half of the products on the market that they tested were oxidized/rancid [R]. A larger study conducted in 2015 shed light on how prevalent low-quality Omega-3 products were at the time, and it doesn't appear that things have improved much since. The oxidation/rancidity status of 171 North American Omega-3 supplements were analyzed, and the results revealed that 50% of the products exceeded the voluntary recommended levels for markers of oxidation. Another 18% of products were approaching the limits with 1-3 years before expiration [R]. Another study analyzing 32 Omega-3 supplements found that only 3 of them contained quantities of EPA and DHA that were equal or higher than labeled content, with most products tested (69%) containing