We believe that health starts with human grade, whole foods. We teamed up with a chef to make this chunky, hearty stew with cage free chicken, sweet potatoes, spinach with just a hint of cinnamon. It's a complete meal or healthy mix-in that helps you boost your pup's health and happiness from the inside out.
THE HONEST DIFFERENCE
Most pet food makers would never invite you inside their kitchens—because they're not kitchens. They're heavy processing plants. Our company started in our founder's kitchen in 2002, where she made meals for her family (both human and pets). Today, we still prepare food with the same love and uncompromising quality. Our food is made from ingredients you'd recognize in your own kitchen right alongside breakfast cereals and bakery mixes, so it satisfies the same rigorous safety, cleanliness and quality standards of people food. If we wouldn't put it on our own dinner table, we won't feed it to your pet.
INGREDIENTS WITH INTEGRITY
From eggs and salmon to pumpkin and parsley, wholesome foods you recognize and can pronounce are the only ingredients we use. And what we leave out is as important as what we put in. Our food is made in the USA and never contains the potentially unsafe and unhealthy ingredients found in feed-grade products.
- No by-products or fillers
- No additives or preservatives
- No “4D” meats or feathers
- No corn, wheat or soy
- No ingredients from China
- No GMO ingredients
Our suppliers must certify they meet the strictest standards for food safety and health as well as sustainability and fair-trade practices. Every year, each of our suppliers signs our “Human Food Grade Guarantee” and “Statement of Quality and Integrity.” It's not easy to become one of our supplies — and for good reason.
BENEFITS OF DEHYDRATED PET FOOD AND TREATS
Pet food makers have figured out all kinds of ways to process their products. Most put your need for easy feeding way ahead of what's best for your pets. We don't. That's why we started with dehydrated foods. You'll tell by the true colors and fresh smells that they're better for your pets. By gently dehydrating our ingredients, we're able to retain more of the natural vitamins, minerals and phytonutrients that are often lost with traditional highly-processed pet food.
WHY HUMAN GRADE
For veterinarians, food safety experts and savvy pet owners, there's 100% human grade, and there's everything else. It's the best pet food you can buy, ensuring a level of quality and safety no feed-grade product can claim. We use only the highest quality ingredients from sources we trust (and no phony, feed grade ingredients ever). Our preparation methods and facilities meet safety standards 7x those of feed-grade ones.
We do more than meet the highest standard for food safety and quality — we invented it. A few other pet food brands have since followed our lead, but most continue to use inferior, feed-grade ingredients. Once you learn the difference, you'll never go back to feed grade again.