Tag Along With Baby Jack & Co Sensory Toys About the Brand: The Learning Lovey Collection by Baby Jack was created by mom inventor Kelley Legler and her two kids, Jack and Bailey. Kelley turned Jack and Bailey's inspirational crayon drawings into cute fabric textiles. With that, the Baby Jack & Co Learning Lovey Collection was born! Show your love of sports and Tennis with our unique Tennis Lovey! The Tennis Lovey is the perfect security blanket that lasts forever and encourages your baby MVP to fall in love with your favorite teams and games. Magical Product Benefits: Baby Jack & Co sewn-shut baby toys provide sensory play and stimulation to help aid in the development of all five senses: touch, taste, smell, sight, and sound. Sensory play is essential for growth and meeting milestones and can help little ones and children grow cognitively, socially, and emotionally. Safety Is Our Priority: All Learning Loveys are known for being the only premie toys with their ribbons sewn shut for added safety. After seeing her son get his finger intertwined in a looped ribbon tag blanket, Kelley knew this added safety feature was a must-have in keeping kids' fingers, toes, and even tongues safe from getting caught.