SUPER RUGGED, SUPERIOR LONGEVITY We love the United States with all our might. Here in this land, mankind has been unleashed to a greater extent than has ever been done before. Freedom and liberty have been more available and assured here than in any other place on earth. Our family's immigration from Southwest Germany to the United States symbolizes the pursuit of liberty and opportunity. Our ancestors contributed to the world-renowned "Made in Germany" standard-a legacy of building products that withstand the test of time. At Continental Liberty, we honor our family roots by crafting products proven to be super rugged and with superior longevity. Drawing on old German techniques, we blend time-honored craftsmanship and materials with modern production efficiency. Continental Liberty embodies the ideals of the United States: freedom, liberty, resilience, and self reliance. Utilizing our German engineering, we produce our products both in the United States and China, ensuring they represent a “buy once, use for life” mentality. We work to make our products accessible to as many people as possible. We provide shipping that is fast and reliable. Unlike many companies and big-box stores, we don't have a bloated executive team or stock price. Instead, we're a humble, lean, and efficient team focused on delivering exceptional value to you. We are built for the people, by the people, and committed to producing world-class products that stand the tests of time. Continental Liberty provides superior "zukunftsfähigkeit," a very German phrase meaning "future-viability," ensuring our products remain at the forefront of rugged quality and have superior longevity. Perfect for camera slings and professionals!