Price is for 100-ft, for 10-ft, please order 55-2816P-10FT Standard 1.27mm Spaced Grey Flat Ribbon Cable for 2.54mm IDC Connectors. 16C, 16-wire, Bulk 100-Ft Flat Ribbon Cable. General Description Use this flat ribbon cable to build your own custom cables. It is available in a number of varieties, each with a different number of conductors. It is perfect for use with insulation displacement connectors (IDC). One edge of the cable is color coded, which is conventionally used to indicate pin 1 of a cable. This wire is sold by 100-foot spool. If you want to order less than 100 feet, you can order from our per foot item. More Specifications 16-wire Flat ribbon cable Wire: 28 AWG stranded Style: UL 2651 Pitch: .05 (1.27 mm) Max Voltage: 300V