Whether you are a weekend warrior or a seasoned pro, the Berkley Magic Swimmer delivers a natural swimming action that elicits aggressive strikes. Featuring a tapered nose and humpbacked head, these lures slice through the water, creating turbulence on both sides. Available in Floating, Sinking or Fast Sinking models, the Magic Swimmer is a stable swimmer and is equally effective whether cast or tolled. With maximum forward buoyancy and optimal lifelike swim action, these swimbaits draw fish even in murky water. Enhanced cosmetics, improved hardware materials and a reinforced body provide higher pull strength for tough fights. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.