Ditch the hassle of live bait and crude plastics and grab the next generation of soft plastic fishing bait with Berkley Gulp! Paddleshads. Designed to look and feel like the actual thing, these baits deliver realistic, enticing action that fish can't resist. The entire Gulp! soft bait line is infused with Gulp! scent, expanding your strike zone and attracting fish from greater distances. Regardless of target species or fishing technique, substitute live bait with Gulp! to catch more fish. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.