Davis De-Shed Shampoo aids in reducing excess seasonal and non seasonal shedding by loosening the undercoat during the bathing process, allowing shedding hair to slip into the tub instead of in the house or car. Tangles and loose hair release easily helping to prevent uncomfortable mats caused by shedding. Enhanced with protein and amino acids, this ultra rich formula fortifies and strengthens overworked or damaged hair to promote a coat that is shiny, manageable and incredibly healthy looking. Because shedding is a naturally occurring process that cannot be completely eliminated, Davis De-Shed Shampoo's mild cleansers should be used on a regular basis.