Grassroots began in 2009 as part of production for a documentary. It quickly ballooned into what is now a clothing line of bold and innovative custom hats and apparel. Grassroots California is dedicated to creating inventive new styles for those who want to stand out in the crowd. We collaborate with various artists and designers to capture an array of different styles to choose from. We've got everything from bucket hats to snapbacks to beanies—whatever floats your boat. We believe self-expression is everything, and our unique styles help you do just that. We provide hats made with hemp because we believe in making an investment in our world by using environmentally-friendly products. Whatever style you're into, we've got something for you. Browse our embroidered premium hats and join the movement!