In 1979, AVIA was founded on a passion to provide footwear for serious athletes. As technology advanced so did AVIA, developing innovative shoe designs that revolutionized athletic footwear. With designs such as the Cantilever heel, the Anatomical Cradle and Fom Technology, AVIA proved to be passionate, progressive, and at the top of the game. Today, the company continues to lead the performance training movement and further its dedication to endurance sports performance.