Bell Automotive Products first began in a small garage in Bell, California in the late 1940s. Roy Richter took his passion for racing and converted it into products that would change the industry forever. In 1954, Richter created the most protective auto-racing helmet the world had ever seen. In 2001, Bell Automotive expanded the line and becomes a leader in aftermarket accessories. In 2007, accessories expanded to the two largest automotive retailers in the US.