This Keeper extra wide bungee cord features a mega hook with a steel core, and offers 100% more rubber inside, providing 3X the tension of regular bungee cords. Keeper is the expert and leader in branded products and services people trust to ensure their personal property is reliably secured, transported, and stored. These well engineered products are the most trusted to provide unique, simple solutions for specific everyday needs, offering reliability, security, safety, and ease of use.